About The Customer

MarinToys is a premier retailer specializing in marine supplies and outdoor equipment, catering to enthusiasts and professionals alike. Their extensive product range includes:

• Boats & Marine Engines: Featuring outboard motors, trailers, and related accessories.
• Marine Supplies: Offering lifebuoys, maritime security equipment, mooring and anchoring tools, outboard engine parts, diesel engine components, hardware, plumbing, bilge systems, fuel systems, rudder controls, deck and cabin accessories, freshwater systems, electrical and electronic equipment, ventilation, compasses, binoculars, radios, sewage systems, sailing materials, and maintenance chemicals.
• Inflatable Boats: Providing a variety of inflatable boats with different types of bottoms (fiber, aluminum, wooden, folding, grid) and related accessories.
• Water Sports Equipment: Supplying gear for aquaparks, swimming, pool activities, canoeing, surfing, jet skiing, wakeboarding, kneeboarding, sea scooters, SUP boards, bananas, ringos, water skiing, sea-pool entertainment, rafting, and helmets.
• Diving Supplies: Including regulators, consoles, compasses, and manometers.
• Clothing: Offering shoes, coats, jackets, glasses, bandanas, neck collars, raincoats, and ponchos.
• Fish Finders: Featuring fish finders, transducers, and accessories.
• Inflatable Sea Equipment: Such as sea bagels, arm floats, islands, accessories, baby floats, headed bagels, inflatable boats, sea balls, standup paddles, sea glasses, inflatable pools, camping beds, seabeds, and flamingo riders.
• Camping Gear: Including freezers, camping accessories, lanterns, seating, rest beds, and outdoor bags.

MarinToys is committed to providing high-quality products and exceptional customer service, ensuring that marine and outdoor enthusiasts have access to the best equipment for their adventures. They offer free shipping on orders over €80, making it convenient for customers to get the gear they need.

Business Need

MarinToys had expanded their product catalog to thousands of items, yet their online store still felt clunky. Customers often abandoned carts because pages loaded slowly and stock counts were inaccurate. The marketing team struggled to update listings and track inventory across multiple channels. They wanted a smoother shopping experience that would also rank higher in search results.

Our Solution

We provided hands-on guidance to elevate MarinToys’ online store:

• Assessed the existing ikas platform and recommended key improvements for faster checkout.
• Trained the team to leverage inventory management and multi-channel sales features, reducing manual updates.
• Optimized speed through image compression, code minification, and CDN usage so pages load quickly even on mobile data.
• Enhanced SEO with optimized product pages and structured data that boosts visibility for niche marine equipment searches.

Result

• Page load speed improved 45%, making browsing smooth and reliable. * Bounce rate dropped 20% thanks to a cleaner interface. * Organic traffic up 35% month over month after SEO enhancements. * Staff manage the store twice as fast with the new workflow, freeing them to focus on customer service.